000			01811cam a2200289 4500500
005			20250121073512.0
041			_afre
042			_adc
100	1	0	_aAssaf, Cynthia _eauthor
700	1	0	_a Harriet, Loïc _eauthor
245	0	0	_aData, products, values: The shopper fills up
260			_c2023.
500			_a20
520			_aThis research, rooted in the study of drive-through shopping experiences, aims to identify the cognitive and affective representations linked to the consumption experience. A methodological approach based on the Album On Line was carried out with two groups, the first exposed to a cognitive scenario, the second an affective one. Analysis of pictorial and textual data reveals three cognitive dimensions (utilitarian, temporal, and financial), as well as three affective dimensions linked to transaction speed, product availability, and social interaction. These findings enable us to formulate managerial recommendations that are based on the perception of drive-through shopping as an experience in which the customer is the main player. The customer becomes a carrier of data (during the order phase), products (during the pick-up phase), and values throughout this process-based approach designed to guarantee a pleasant and enjoyable consumer experience.
690			_acognitive scenario
690			_aconsumer experience
690			_aAlbum On Line
690			_adrive-through shopping
690			_aaffective scenario
690			_acognitive scenario
690			_aAlbum Online
690			_adrive
690			_aaffective scenario
690			_aConsumer experience
786	0		_nManagement & Prospective | Volume 39 | 6 | 2023-06-29 | p. 139-161
856	4	1	_uhttps://shs.cairn.info/journal-gestion-2000-2022-6-page-139?lang=en&redirect-ssocas=7080
999			_c488625 _d488625