000			01388cam a2200229 4500500
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041			_afre
042			_adc
100	1	0	_aSouchon, Michel _eauthor
245	0	0	_aFor a complex use of people metering
260			_c2003.
500			_a10
520			_aMost of those who proclaim “polls dictatorship” and many of those who use meter ratings have a caricatured vision of data, essentially focused on market share and the quantity of viewers. This paper aims to show it is possible to build, based on metering data, statistic patterns a bit complex, and thus to make a clever and fertile use of this tool. Based on data presented as viewers per hour, statistics measures proposed here (for instance, structure of viewing time by categories of programs (chercher “genre”), or interest measure) first enable a serious knowledge of television audience behaviour, essential to programme planners. They also enable to evaluate channels programming policies, particularly those of public ones.
690			_aprogramme planning
690			_aindicators/clues
690			_ametering
690			_aaudience
690			_abehaviours
690			_astatistics
786	0		_nHermès, La Revue | o 37 | 3 | 2003-12-01 | p. 157-166 | 0767-9513
856	4	1	_uhttps://shs.cairn.info/journal-hermes-la-revue-2003-3-page-157?lang=en&redirect-ssocas=7080
999			_c496678 _d496678