000			01218cam a2200217 4500500
005			20250121080904.0
041			_afre
042			_adc
100	1	0	_aJouët, Josiane _eauthor
245	0	0	_a
260			_c2003.
500			_a15
520			_aAfter questioning whether the concept of “audience” is applicable to the Internet, this article provides a critical analysis of Internet audience studies, which are based on a combination of informatics tools, statistics, and marketing. It analyzes the different methodologies used to measure audiences (user centric and site centric devices), as well as online surveys. These devices are mainly used as strategic tools for advertising and electronic commerce. While Internet audience studies raise ethical issues about the protection of users’ privacy, they merely build empirical models that do not allow us to grasp the social uses of Internet.
690			_amethodology
690			_aaudience
690			_amarketing
690			_aInternet
690			_auses
786	0		_nHermès, La Revue | o 37 | 3 | 2003-12-01 | p. 203-211 | 0767-9513
856	4	1	_uhttps://shs.cairn.info/journal-hermes-la-revue-2003-3-page-203?lang=en&redirect-ssocas=7080
999			_c496689 _d496689