| 000 | 01001cam a2200229 4500500 | ||
|---|---|---|---|
| 005 | 20250121080910.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aJeanneret, Yves _eauthor |
| 700 | 1 | 0 |
_a Patrin-Leclère, Valérie _eauthor |
| 245 | 0 | 0 | _aThe contract metaphor |
| 260 | _c2004. | ||
| 500 | _a43 | ||
| 520 | _aThe concept of contract is widely used in the Information and Communication Sciences. The authors try to understand the reason for its success, the theories utilised and communication concepts proposed. The contract is an efficient model, both theoretically and operationally. But, it reveals this tension that exists between modelisation and instrumentalisation. | ||
| 690 | _aepistemology | ||
| 690 | _amodel | ||
| 690 | _amedia | ||
| 690 | _acontract | ||
| 690 | _aadvertising | ||
| 786 | 0 | _nHermès, La Revue | o 38 | 1 | 2004-04-01 | p. 133-140 | 0767-9513 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-hermes-la-revue-2004-1-page-133?lang=en&redirect-ssocas=7080 |
| 999 |
_c496744 _d496744 |
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