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041			_afre
042			_adc
100	1	0	_aMusso, Pierre _eauthor
245	0	0	_aThe Berlusconi phenomenon: Not populism or videocracy, but neo-politics
260			_c2005.
500			_a19
520			_aSilvio Berlusconi represents an original phenomenon, or even a unique case, in that he is the only company manager from the world of media who twice rose to the office of Prime Minister in a major democracy. The coming to power of the manager of this large media firm is an answer to the crisis of political representation ; it ushers in a “neo-policy” in Latin Europe. Like any symbolical figure, Berlusconi’s image is ambivalent and cannot leave indifferent. If Berlusconi gives rise to so many reactions of support or rejection, that is because he places his whole public activity in the field of image, seduction and emotion rather than in the rational and traditional field of political representation. He knows how to organize public debate by dramatizing it around simplistic divides, such as for or against State, for or against taxes... Thus he promotes politics built on passions ans beliefs, as in a television fiction. For all that, the phenomenon does not fall into populism, nor even into “telepopulism”.
690			_amanagement
690			_amedia
690			_apolitics
690			_acommercial television
690			_aItaly
786	0		_nHermès, La Revue | o 42 | 2 | 2005-08-01 | p. 172-180 | 0767-9513
856	4	1	_uhttps://shs.cairn.info/journal-hermes-la-revue-2005-2-page-172?lang=en&redirect-ssocas=7080
999			_c497029 _d497029