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041 _afre
042 _adc
100 1 0 _aFickers, Andreas
_eauthor
245 0 0 _aTwo Views of the Same Technology: Television at the World Fairs in Paris (1937) and New York (1939)
260 _c2008.
500 _a36
520 _aThis article offers a comparative analysis of the discourses used to promote television as a technical attraction and future mass medium, at the World Fairs held in Paris in 1937 and New York in 1939. Despite virtually identical demonstrations, at both World Fairs, of the potential of television as a means of communication and entertainment, there were significant differences between European and US discourses surrounding the new medium. Drawing on discussions of innovation processes in communication technology, the authors focus in particular on the influence exerted by public and advertising discourse on the identity of a medium.
690 _aWorld Fair
690 _adiscourse analysis
690 _amedia history
690 _ainnovation theory
690 _aTelevision
786 0 _nHermès, La Revue | o 50 | 1 | 2008-04-01 | p. 163-170 | 0767-9513
856 4 1 _uhttps://shs.cairn.info/journal-hermes-la-revue-2008-1-page-163?lang=en&redirect-ssocas=7080
999 _c497284
_d497284