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041 _afre
042 _adc
100 1 0 _aHuang, Zhao Alexandre
_eauthor
700 1 0 _a Arifon, Olivier
_eauthor
245 0 0 _aChinese public diplomacy on Twitter: Creating a harmonious polyphony
260 _c2018.
500 _a91
520 _aA netnographic analysis of tweets published in 2017 in two Twitter accounts held by Chinese diplomats based in Brussels and Ottawa highlights the polyphonic nature of Chinese diplomacy’s digital social media strategy. The accounts of these diplomats embody a modern and friendly approach to public diplomacy, which breathes new life into propaganda as a genre. They are the tip of the iceberg of China’s soft power strategies. Beijing continues to rely on forms of censorship and self-censorship that condition Chinese public discourse and stipulate that it be perfectly sleek and harmonious. This strategic dimension is likely to be well-received by foreign leaders and nationals. At the same time, these Twitter accounts permit conversations to begin and give a human face to the Chinese superpower.
690 _apublic diplomacy
690 _aTwitter diplomacy
690 _adigital diplomacy
690 _ainfomediaries
690 _aChina
690 _apolyphony
786 0 _nHermès, La Revue | o 81 | 2 | 2018-08-03 | p. 45-53 | 0767-9513
856 4 1 _uhttps://shs.cairn.info/journal-hermes-la-revue-2018-2-page-45?lang=en&redirect-ssocas=7080
999 _c498810
_d498810