000 01591cam a2200229 4500500
005 20250121083048.0
041 _afre
042 _adc
100 1 0 _aMouchnino, Nicolas
_eauthor
700 1 0 _a Sautel, Olivier
_eauthor
245 0 0 _aProductive Coordination and Competing Stakes within a Modular Industry: The Airbus Case
260 _c2007.
500 _a57
520 _aIn a modular supply chain, coordination between module producers is often ensured by a leading firm, which plays the role of architect role. This article questions the relevance of a pure architect strategy where a non-producer is in charge of coordinating modules. A firm’s success relies on attaining two objectives: technological efficiency and competitive position. The Airbus case shows that a pure architect strategy can ensure technological efficiency, but the architect’s competitive position is weakened by this strategy. Firms in architect positions must develop complementary strategies, namely the production of a critical module like Airbus, and keep in-house certain strategic competences in-house. By introducing strategic issues, this article aims to overcome the purely technological view of firm’s efficiency in a modular supply chain. JEL L22, L23, L93, D23, O33.
690 _amodularity
690 _aAirbus
690 _abargaining power
690 _aarchitect firm
690 _aoutsourcing
786 0 _nInnovations | o 25 | 1 | 2007-04-10 | p. 135-153 | 1267-4982
856 4 1 _uhttps://shs.cairn.info/journal-innovations-2007-1-page-135?lang=en&redirect-ssocas=7080
999 _c502342
_d502342