000			01717cam a2200193 4500500
005			20250121084502.0
041			_afre
042			_adc
100	1	0	_aHouzé, Philippe _eauthor
700	1	0	_a Lagarde, Henri _eauthor
700	1	0	_a Thoenig, Jean-Claude _eauthor
700	1	0	_a Waldman, Charles _eauthor
245	0	0	_aHow a Company Changes Society
260			_c2006.
500			_a19
520			_aEconomic success stories are the result of companies which continually and gratuitously infringe what are generally accepted to be good management principles. Jean-Claude Thoenig and Charles Waldman maintain that what these companies do anticipates or even creates new values. With many partners, these ‘marking’ companies build new ‘territories’. In an attempt to illustrate this approach, Philippe Houzé describes the story of Monoprix which invented a new concept of shops in town centres at a time when large supermarkets were flourishing in the suburbs. The Monoprix brand name is a pioneer in terms of biological, environmentally-friendly and sustainable development products. In a similar way, Henri Lagarde explains how Royal Canin has now developed the territory of health nutrition. Based on scientific research, the company now even sells food adapted to specific races of animals. The managers of these companies are only too aware of the fragility of their companies’ success. Being a marking company means that one has to reinvent oneself all the time.
786	0		_nLe journal de l'école de Paris du management | o 61 | 5 | 2006-09-01 | p. 30-37 | 1253-2711
856	4	1	_uhttps://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2006-5-page-30?lang=en&redirect-ssocas=7080
999			_c505636 _d505636