000			01645cam a2200157 4500500
005			20250121084810.0
041			_afre
042			_adc
100	1	0	_aMalle, Frédéric _eauthor
245	0	0	_aA Perfume Editor: a New Concept for Creators
260			_c2008.
500			_a18
520			_aLack of briefs and marketing tools behind the major brand names, as well as very strong financial constraints have made the perfume industry a sector where there is an overriding feeling of frustration felt by a large number of people. This is felt by the makers (the 'noses') whose potential is underexploited ; the clients, who are presented with banal products ; and finally, for Frédéric Malle, an expert who has been in this field from a very young age. Les ƒditions de parfums, a new business concept which goes against the trends of the times, aims to give back a degree of creative freedom to the most famous 'noses'. Its objective is to simplify the distribution circuits, remove briefs, marketing tools, payment date deadlines and cost prices in the creative process, and focus instead on a close collaboration between an 'editor' and his creators. Frédéric Malle devised a creative model which is similar to that of a literary editor. It has started to change people's ideas in this field to such an extent that even some groups today are attempting to reproduce his model, but perhaps unsuccessfully.
786	0		_nLe journal de l'école de Paris du management | o 74 | 6 | 2008-11-01 | p. 36-42 | 1253-2711
856	4	1	_uhttps://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2008-6-page-36?lang=en&redirect-ssocas=7080
999			_c506488 _d506488