000			01770cam a2200169 4500500
005			20250121085003.0
041			_afre
042			_adc
100	1	0	_aBaty, Catherine _eauthor
700	1	0	_a Métivier, Gilbert _eauthor
245	0	0	_a‘Racines’: a Monthly Magazine Created by the Retired
260			_c2011.
500			_a37
520			_aLife in rural areas is often difficult. To make it slightly easier, trade unionists and activists from the Vendée region in western France want to encourage the creation of social ties in their region. In 1993, Gilbert Métivier, a well-known activist in rural affairs, created ‘Racines’, a monthly magazine for the retired, which quickly became successful. The magazine can hardly be described as morosebecause it has twelve thousand subscribers, and the fact that it has been running for the past eighteen years is a testament to an efficient team of three hundred unpaid staff and three salaried journalists. Readers, associations and trade unions throughout the entire Vendée region are actively involved in the running of the magazine. They inform the editors about their readers' centres of interest, sit on the editorial board, and take part in the important, annual festival which brings together two thousand retired people for a day of training workshops, debates and fun activities. Can such social movements help in revitalising regions? Catherine Baty, the young editor-in-chief of ‘Racines’ who took over from the founder, tells the unusual story of this magazine.
786	0		_nLe journal de l'école de Paris du management | o 90 | 4 | 2011-07-01 | p. 38-44 | 1253-2711
856	4	1	_uhttps://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2011-4-page-38?lang=en&redirect-ssocas=7080
999			_c506732 _d506732