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100	1	0	_aElisséeff, Valéry _eauthor
245	0	0	_aComté PDO: A group success story in the heart of the Jura
260			_c2017.
500			_a29
520			_aWhereas an unprecedented crisis is currently taking place in the European dairy sector, the Comté cheese-making industry has managed to avoid it. In this branch, the price of milk is set at a fair level, and all those who operate in the sector invest in it thereby perpetuating a virtuous circle of sustainable growth. In less than thirty years, Comté cheese has more than doubled in production, reaching a total of 65,000 tonnes, and it has done this by sharing the benefits throughout its sector. As a result, the industry has been able to provide consumers with an excellent product, revitalising rural areas by maintaining employment, preserving its know-how, and protecting the environment. The reasons for its success have been respecting strict rules regarding the conditions of production; perfect monitoring and control of the quantities commercialised; and an ambitious group communications policy. This implies, on the part of those involved in this industry, strong commitment to work together for the common good in a long-term perspective. What skilful chemistry!
786	0		_nLe journal de l'école de Paris du management | o 127 | 5 | 2017-09-28 | p. 8-13 | 1253-2711
856	4	1	_uhttps://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2017-5-page-8?lang=en&redirect-ssocas=7080
999			_c507315 _d507315