000			01859cam a2200181 4500500
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100	1	0	_aSmadja-Froguel, Catherine _eauthor
700	1	0	_a Jacolin, Sophie _eauthor
700	1	0	_a Marlin, Rachel _eauthor
245	0	0	_aRenewing a penniless – but tremendously creative – old institution: ladies and gentlemen, welcome to the BBC!
260			_c2020.
500			_a52
520			_aThe fact that it is sometimes referred to by its nickname ‘Auntie’ shows the extent to which the BBC has become an institution in the United Kingdom: 91 % of the British population has access to it. It is an old institution which is preparing to celebrate its centenary. At a time when the concept of state-owned broadcasting is being questioned, it has had its own share of budget cutbacks and staff reductions. It is an old, penniless institution which is regularly called into question. Yet, the BBC is recognised throughout the world as a model of excellence and creativity, covering a very large spectrum ranging from promoting musical talent to the production of critically acclaimed wildlife documentaries. It also shows a programme about cars which has served as a gold standard for forty years, and has successfully managed the shift towards modern TV series. The BBC is a surprising paradox which cares about several factors. These include its history (which has kept the BBC strong in spite of criticism); the relationship it has built with its audience; and its tendency to take risks, for continuous improvement and for the provision of a public service.
786	0		_nLe journal de l'école de Paris du management | o 144 | 4 | 2020-07-03 | p. 38-44 | 1253-2711
856	4	1	_uhttps://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2020-4-page-38?lang=en&redirect-ssocas=7080
999			_c507521 _d507521