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041			_afre
042			_adc
100	1	0	_aServal, Thomas _eauthor
245	0	0	_aBuilding innovative partnerships with large corporations: the successes and failures of Baracoda
260			_c2021.
500			_a77
520			_aSince the sensational launch of its connected toothbrush at the Consumer Electronics Show (CES) in Las Vegas in 2014, Thomas Serval’s company, Baracoda, has continued to develop by forging relationships with major groups. These relationships can be of a partnership type (with Ubisoft) or more commercial, as with Colgate, for which Baracoda supplies the technology for the millions of connected toothbrushes now sold by the American major. Large companies are multiplying their cooperation with start-ups, but are finding it difficult to sustain them. The testimony of a specialist in this field therefore sheds light on this important issue, which is all the more valuable because it is not just about success stories. Beyond the analysis of several successes and failures, Thomas Serval underlines the necessary adjustment of reciprocal maturities. It is in these attempts to bring together vessels with such different characteristics that the CareOS “platformisation” strategy or the creation of a consulting subsidiary make sense.
786	0		_nLe journal de l'école de Paris du management | o 148 | 2 | 2021-03-24 | p. 16-23 | 1253-2711
856	4	1	_uhttps://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2021-2-page-16?lang=en&redirect-ssocas=7080
999			_c507540 _d507540