000			01461cam a2200157 4500500
005			20250121085649.0
041			_afre
042			_adc
100	1	0	_aLannuzel, Stéphane _eauthor
245	0	0	_aL’Oréal: The French flagship of Tech?
260			_c2021.
500			_a84
520			_aFrance is looking for its future Tech champion, but it may already exist. If the alliance of beauty products and digital was not self-evident at L’Oréal before 2010, it has since become a powerful instrument of transformation and performance for the Group. By switching its media investments to social networks, by strongly developing e-commerce, by cultivating an unequalled data heritage, or by developing innovative Tech services such as skin diagnosis, L’Oréal has become the world leader in Beauty Tech. To achieve this, it had to integrate Tech into the heart of its business, its professions, its organisation, and find the means to master it as it had done for marketing, product development or production. This required learning to combine curiosity and critical thinking, and to develop, in a platform logic, standard technological services, easy and quick to integrate into multiple and diverse customer experiences.
786	0		_nLe journal de l'école de Paris du management | o 149 | 3 | 2021-05-20 | p. 15-21 | 1253-2711
856	4	1	_uhttps://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2021-3-page-15?lang=en&redirect-ssocas=7080
999			_c507552 _d507552