000			01491cam a2200157 4500500
005			20250121085744.0
041			_afre
042			_adc
100	1	0	_aNeuberg, Déborah _eauthor
245	0	0	_aThe commitment of a pioneering sustainable fashion brand
260			_c2023.
500			_a74
520			_aTaking part in the country’s re-industrialisation, promoting local industries, giving priority to natural materials, offering sustainable products... These contemporary issues were at the origin of the De Bonne Facture project in 2011. The idea was to create a men’s wardrobe that was both timeless and modern, of high quality, by highlighting the ancient know-how of the French clothing industry in workshops that work exclusively on a subcontracting basis. Along the way, the brand has learned to deal with the realities of the “made in France” concept and to distance itself from a dominant vision in which innovation rhymes with disruption. Although it is rooted in French traditions, it quickly found support in Japan, the United States and Korea, where enthusiasts recognised themself in its search for authenticity, beautiful gestures and beautiful materials. This is an opportunity to prove that innovation can come from regeneration.
786	0		_nLe journal de l'école de Paris du management | o 161 | 3 | 2023-05-17 | p. 38-45 | 1253-2711
856	4	1	_uhttps://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2023-3-page-38?lang=en&redirect-ssocas=7080
999			_c507612 _d507612