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041 _afre
042 _adc
100 1 0 _aAmossy, Ruth
_eauthor
700 1 0 _a Koren, Roselyne
_eauthor
700 1 0 _a Saltykov, Maria
_eauthor
245 0 0 _aAn argumentative approach to image repair: Jean-Luc Mélenchon during the 2017 French presidential election
260 _c2018.
500 _a9
520 _aThis study on campaign discourse borrows the notion of image repair from Benoit (2015) by connecting it to studies developed on ethos and its “reworking” in discourse analysis and argumentation theory. In the context of the 2017 French presidential election, the rhetoric of repair appears as a reaction to verbal accusations that appeal to a systematic attempt at self-defense and self-promotion. In the case of Jean-Luc Mélenchon studied here, three types of argumentative procedures took center stage from March 18 to April 23: the disassociation between appearances and reality, the connection between the person and his/her actions, and the ad hominem associated with an appeal to fear or the tu quoque argument. The argumentative and discursive analysis of the accusations and image repair reveals not only the construction of a new model of what is presidential, but also reasonings and modes of verbal exchange geared towards a social imaginary.
690 _aMélenchon
690 _aAppeal to fear
690 _aargumentative strategies
690 _aimage repair
690 _a2017 French presidential election
690 _areworking of the ethos
786 0 _nLangage et société | o 164 | 2 | 2018-05-23 | p. 117-135 | 0181-4095
856 4 1 _uhttps://shs.cairn.info/journal-langage-et-societe-2018-2-page-117?lang=en&redirect-ssocas=7080
999 _c513889
_d513889