000			02061cam a2200301 4500500
005			20250121092439.0
041			_afre
042			_adc
100	1	0	_aHidri Neys, Oumaya _eauthor
245	0	0	_aThe announcement effect. The surreptitious construction of age discrimination in employment advertisements
260			_c2021.
500			_a66
520			_aFor twenty years, France’s antidiscrimination legislation has prohibited, among other things, age discrimination in the hiring of new employees. However, discrimination on the basis of “being too old” remains a social reality. The average age of sales staff in large, so-called “sporting” goods outlets is low, making them an appropriate terrain for empirical research. Through a thematic analysis of the content of thirty employment advertisements and twenty semi-structured interviews with “recruiters,” we highlight the way in which these advertisements exercise a preemptive stigmatization of, and discrimination against, the hiring of older workers. The article shows that the formal channels of recruitment are in fact a continuation of a prior selection process instigated by the employers, indirectly, and remotely. The two main discursive methods deployed for this purpose are the use of the informal “tu,” which departs from the standard form of address in French public documentation, and the frequent and ambiguous use of sporting metaphors: “practice,” “passion,” and so forth.
690			_alarge retail outlets
690			_aforms of address
690			_asport
690			_adiscrimination
690			_abeing too old
690			_aemployment advertisements
690			_alarge retail outlets
690			_aforms of address
690			_asport
690			_adiscrimination
690			_abeing too old
690			_aemployment advertisements
786	0		_nLangage et société | o 174 | 3 | 2021-11-16 | p. 115-135 | 0181-4095
856	4	1	_uhttps://shs.cairn.info/journal-langage-et-societe-2021-3-page-115?lang=en&redirect-ssocas=7080
999			_c514048 _d514048