000			01858cam a2200277 4500500
005			20250121093018.0
041			_afre
042			_adc
100	1	0	_aGay, Claudine _eauthor
245	0	0	_aAgritourism as regenerative diversification: From multifunctionality to cultural and creative approaches
260			_c2023.
500			_a14
520			_aAgritourism presents a double challenge, both political, in favor of heritage preservation, and strategic, as a lever for the development of the agricultural sector. This article proposes an analytical and historical interpretation of agritourism. It identifies three approaches that refer to three periods and three diversification strategies, each based on a particular vision of heritage. In the first, agritourism, “pushed” by public policies through the concept of multifunctionality, constitutes a defensive strategy whose dominant issue is the preservation of rural heritage. In the second conception, agritourism is developed as a more offensive strategy that appears to be “driven” by cultural heritage. In the final conception, agritourism appears as a way to bring value to agricultural heritage, which can regenerate agriculture in the Anthropocene era. In order to highlight its prospects, this article proposes to call this strategy “regenerative diversification.”
690			_aagritourism
690			_acreative tourism
690			_aheritage
690			_acultural tourism
690			_astrategic management
690			_aCreative Tourism
690			_aStrategic Management
690			_aHeritage
690			_aCultural Tourism
690			_aAgritourism
786	0		_nMarché et organisations | o 47 | 2 | 2023-05-12 | p. 125-152 | 1953-6119
856	4	1	_uhttps://shs.cairn.info/journal-marche-et-organisations-2023-2-page-125?lang=en&redirect-ssocas=7080
999			_c515241 _d515241