000			01881cam a2200301 4500500
005			20250121093023.0
041			_afre
042			_adc
100	1	0	_aLe Guern, Nicolas _eauthor
245	0	0	_aKodak’s missed opportunities in digital imaging technologies: An analysis based on failed strategic choices
260			_c2024.
500			_a49
520			_aIn 2012, Kodak filed for bankruptcy, unable to cope with its losses following the gradual disappearance of analogue photography since the turn of the millennium. This industrial failure is often explained by the fact that Kodak, facing a disruptive technology, was confronted with a real dilemma and did not know how to negotiate the shift to digital imaging technologies. Our article rethinks this theory, deemed overly simplistic. Kodak’s well-structured innovation processes allowed the company to study charge-coupled device (CCD) sensor technologies and to create the first magnetic digital camera as early as the 1970s. Although the American group diversified too much in the chemical industry, this did not prevent it from progressively developing a research and development strategy in digital technologies, and launching products that were either analogue-digital hybrids or entirely digital. JEL Codes: L100, L250, L630, N72, O320, 0330
690			_adisruptive technology
690			_adigital photography
690			_aKodak
690			_aindustrial research
690			_adecision
690			_ainnovation
690			_adisruptive technology
690			_adigital photography
690			_aKodak
690			_aindustrial research
690			_adecision
690			_ainnovation
786	0		_nMarché et organisations | o 50 | 2 | 2024-05-15 | p. 233-264 | 1953-6119
856	4	1	_uhttps://shs.cairn.info/journal-marche-et-organisations-2024-2-page-233?lang=en&redirect-ssocas=7080
999			_c515275 _d515275