000 01376cam a2200169 4500500
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041 _afre
042 _adc
100 1 0 _aSogbossi Bocco, Bertrand
_eauthor
700 1 0 _a Imorou, Abdou Kadiri
_eauthor
245 0 0 _aSatisfaction determinants in cell phone company customers in Africa
260 _c2019.
500 _a1
520 _aWhile it is true that the use of cell phones contributes to economic development and profoundly transforms African economies and societies, it should be noted that African countries are mostly lagging behind in the area of technology investment. To better contribute to improving the quality of cell phone company services, this research focuses on determining the influence that elements of cell phone services have on the overall satisfaction of African customers. Based on the “tetraclass” model, the results show that spoken words are used to assess customer satisfaction, and that collectivism is the source of this satisfaction. The results also show that elements of cell phone services not only establish linear relationships with satisfaction but also establish nonlinear relationships with it.
786 0 _nManagement & Avenir | o 109 | 3 | 2019-06-18 | p. 147-166 | 1768-5958
856 4 1 _uhttps://shs.cairn.info/journal-management-et-avenir-2019-3-page-147?lang=en&redirect-ssocas=7080
999 _c516096
_d516096