000 | 01005cam a2200169 4500500 | ||
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005 | 20250121093537.0 | ||
041 | _afre | ||
042 | _adc | ||
100 | 1 | 0 |
_aRingeval-Deluze, Aurélie _eauthor |
700 | 1 | 0 |
_a Ndione, Louis-César _eauthor |
245 | 0 | 0 | _aThe importance of packaging and dynamic innovation in a traditional luxury sector: Case study of winegrower champagnes |
260 | _c2021. | ||
500 | _a1 | ||
520 | _aBased on a semiotic analysis of the packaging of one hundred winegrower champagnes, supplemented by nineteen interviews with experts, we identify the traditional “champagne codes” as well as the levers of packaging innovation and the major tensions that they reveal for this product category. We are thus contributing to the marketing literature on the packaging of prestige wines. | ||
786 | 0 | _nManagement & Avenir | o 123 | 3 | 2021-06-15 | p. 161-185 | 1768-5958 | |
856 | 4 | 1 | _uhttps://shs.cairn.info/journal-management-et-avenir-2021-3-page-161?lang=en&redirect-ssocas=7080 |
999 |
_c516181 _d516181 |