000 01005cam a2200169 4500500
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041 _afre
042 _adc
100 1 0 _aRingeval-Deluze, Aurélie
_eauthor
700 1 0 _a Ndione, Louis-César
_eauthor
245 0 0 _aThe importance of packaging and dynamic innovation in a traditional luxury sector: Case study of winegrower champagnes
260 _c2021.
500 _a1
520 _aBased on a semiotic analysis of the packaging of one hundred winegrower champagnes, supplemented by nineteen interviews with experts, we identify the traditional “champagne codes” as well as the levers of packaging innovation and the major tensions that they reveal for this product category. We are thus contributing to the marketing literature on the packaging of prestige wines.
786 0 _nManagement & Avenir | o 123 | 3 | 2021-06-15 | p. 161-185 | 1768-5958
856 4 1 _uhttps://shs.cairn.info/journal-management-et-avenir-2021-3-page-161?lang=en&redirect-ssocas=7080
999 _c516181
_d516181