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041 _afre
042 _adc
100 1 0 _aBedreddine, Samir
_eauthor
700 1 0 _a Noûs, Camille
_eauthor
245 0 0 _aSpeaking and leading innovation to transform the organization of work
260 _c2021.
500 _a4
520 _aThe term ‘innovation’ is widely used today in both the private and public sectors. There are multiple definitions. This article focuses on the term ‘innovation’ and its use in the economic field. Innovation in companies materializes in different discourses. Innovation managers are responsible for speaking innovation. The discursive strategies of these professionals then combine semantic appropriations and operations, values and dissemination practices.
690 _amanagement
690 _achange
690 _ainnovation
690 _aorganization
690 _awork
690 _amanagement
690 _achange
690 _ainnovation
690 _aorganization
690 _awork
786 0 _nMots. Les langages du politique | o 126 | 2 | 2021-06-17 | p. 15-32 | 0243-6450
856 4 1 _uhttps://shs.cairn.info/journal-mots-2021-2-page-15?lang=en&redirect-ssocas=7080
999 _c518158
_d518158