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041 _afre
042 _adc
100 1 0 _aNoël, Sophie
_eauthor
700 1 0 _a Pinto, Aurélie
_eauthor
245 0 0 _aWhat are quality marks for in the cultural industries? The case of “Art et essai” cinemas and “LIR” bookshops
260 _c2023.
500 _a99
520 _a‪This article aims to shed light on the constitution and functioning of two quality marks intended to identify and promote a diversified offer in the fields of books and cinema, which are characterized by different forms of public intervention and market structures. The analysis of the Art et essai classification, established in the early 1960s for the cinema, and of the LIR label (independent reference bookshops) created at the end of the 2000s, allows to understand how, in each of these markets, quality marks contribute to shaping the perception of the cultural offer, to orienting the logic of the operators, and, through their performative effect, to bringing about solidarity between heterogeneous structures. After briefly presenting the genesis of these institutional labels, the article examines the current issues of the qualification of cinemas and bookshops. The latter go beyond these official quality marks, as it is in fact the opposition to the dominant actors of each field that is being redefined. The article is based on two field surveys consisting of interviews with various intermediaries from the world of bookselling and cinema, with public policy makers, together with the analysis of documentary and media sources.‪
690 _aqualification
690 _aart houses
690 _abookshops
690 _adiversity
690 _aquality marks
690 _aindependence
690 _aqualification
690 _aart houses
690 _abookshops
690 _adiversity
690 _aquality marks
690 _aindependence
786 0 _nQuestions de communication | o 42 | 2 | 2023-03-13 | p. 409-430 | 1633-5961
856 4 1 _uhttps://shs.cairn.info/journal-questions-de-communication-2022-2-page-409?lang=en&redirect-ssocas=7080
999 _c538536
_d538536