| 000 | 01479cam a2200265 4500500 | ||
|---|---|---|---|
| 005 | 20250121114834.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aGarcía Hernández, Blanca Josefina _eauthor |
| 700 | 1 | 0 |
_a Montiel Ávila, Adriana Luz María _eauthor |
| 245 | 0 | 0 | _aContribution of the International Marketing Plan in the performance of organizations. Multi-case study |
| 260 | _c2017. | ||
| 500 | _a19 | ||
| 520 | _aThe present proposal includes the case of nine companies located in the state of Hidalgo, and are engaged in various economic activities, for which, postgraduate students designed an International Marketing Plan, through the use of a homogeneous methodology, according to the characteristics of each enterprise, in order to participate dynamically in the solution of specific problems of Small and Medium - sized Enterprises in Mexico, resulting in an effective business - university linkage that allows a meaningful teaching - learning process. | ||
| 690 | _aSMEs | ||
| 690 | _abusiness - university linkage | ||
| 690 | _ateaching-learning process | ||
| 690 | _amarketing plan | ||
| 690 | _aSMEs | ||
| 690 | _abusiness - university linkage | ||
| 690 | _ateaching-learning process | ||
| 690 | _amarketing plan | ||
| 786 | 0 | _nRecherches en Sciences de Gestion | o 121 | 4 | 2017-11-24 | p. 89-104 | 2259-6372 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2017-4-page-89?lang=en&redirect-ssocas=7080 |
| 999 |
_c547502 _d547502 |
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