| 000 | 01357cam a2200253 4500500 | ||
|---|---|---|---|
| 005 | 20250121114836.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aLombart, Cindy _eauthor |
| 700 | 1 | 0 |
_a Louis, Didier _eauthor |
| 700 | 1 | 0 |
_a Labbé-Pinlon, Blandine _eauthor |
| 245 | 0 | 0 | _aPrice image: which measurement scale to use? |
| 260 | _c2018. | ||
| 500 | _a35 | ||
| 520 | _aThis article proposes a comparative analysis of the theoretical and psychometric qualities of the existing measurement scales of price image concept ((Zielke, 2011 ; Ngobo et Jean, 2012 ; Coutelle-Brillet et Rivière, 2013 ; Diallo et al., 2013). The study conducted on 209 customers of mass retail Market highlights that the psychometric qualities of these scales are satisfactory but suffer from limits of content validity. These analyses finally offer a proposal of a unidimensional measurement scale of price image, which is synthetic, reliable and valid (5 items). | ||
| 690 | _aprice image | ||
| 690 | _ameasurement scale | ||
| 690 | _agrocery market | ||
| 690 | _aprice image | ||
| 690 | _ameasurement scale | ||
| 690 | _agrocery market | ||
| 786 | 0 | _nRecherches en Sciences de Gestion | o 125 | 2 | 2018-06-11 | p. 47-70 | 2259-6372 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2018-2-page-47?lang=en&redirect-ssocas=7080 |
| 999 |
_c547517 _d547517 |
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