000			01427cam a2200289 4500500
005			20250121114930.0
041			_afre
042			_adc
100	1	0	_aSalvador, Marielle _eauthor
700	1	0	_a Gandia, Romain _eauthor
245	0	0	_aThe strategic role of the prescribing chef in gastronomic tourism: the case of local products
260			_c2020.
500			_a66
520			_aGastronomic tourism benefits local products, but taking advantage of this form of promotion is difficult for producers. The influence of the starred chef’s prescription by a collaboration with the producer on the customer’s commitment is analyzed in order to develop new business models. This depends on the form of the prescription, on the nature of the product and on the chef’s pedagogy to customers. A co-prescription enriches the value proposition and reinforces commitment to the act of purchase.
690			_acommitment
690			_alocal product
690			_avalue proposition
690			_aprescription
690			_agastronomic tourism
690			_acommitment
690			_alocal product
690			_avalue proposition
690			_aprescription
690			_agastronomic tourism
786	0		_nRecherches en Sciences de Gestion | o 139 | 4 | 2020-12-24 | p. 63-82 | 2259-6372
856	4	1	_uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2020-4-page-63?lang=en&redirect-ssocas=7080
999			_c547748 _d547748