000			01580cam a2200289 4500500
005			20250121114933.0
041			_afre
042			_adc
100	1	0	_aMechin-Delabarre, Aude _eauthor
700	1	0	_a Alexandre-Bourhis, Nathalie _eauthor
245	0	0	_aResearch-Intervention in marketing: The case of the use of nudges in sustainable public policies for Municipal Solid Waste management
260			_c2021.
500			_a86
520			_aThis paper studies how research-intervention can constitute a framework adapted to the issues of the current evolution of marketing. Based on the experience of a committed collaboration with a regional government, it deals with the “nudge” concept and its used by a public organization. If we know that the impact of sustainable public policies can be reinforced by using these action levers, questions remain as to the conditions of their implementation. Thanks to the chosen methodology, the contribution of behavioral economics to public marketing are analyzed from an original angle.
690			_apublic policies
690			_a“nudge”
690			_amarketing
690			_aintervention-research
690			_abehavioral economics
690			_apublic policies
690			_a“nudge”
690			_amarketing
690			_aintervention-research
690			_abehavioral economics
786	0		_nRecherches en Sciences de Gestion | o 140 | 5 | 2021-04-27 | p. 231-255 | 2259-6372
856	4	1	_uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2020-5-page-231?lang=en&redirect-ssocas=7080
999			_c547768 _d547768