| 000 | 01641cam a2200301 4500500 | ||
|---|---|---|---|
| 005 | 20250121115001.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aRoten, Yonathan Silvain _eauthor |
| 700 | 1 | 0 |
_a Vanheems, Régine _eauthor |
| 700 | 1 | 0 |
_a Laroutis, Dimitri _eauthor |
| 245 | 0 | 0 | _aPhygital in-store service interactions. What benefits for consumers? |
| 260 | _c2022. | ||
| 500 | _a75 | ||
| 520 | _aWhile the phygital shopping experience is widely reported, its role in the service domain is still poorly understood. This paper aims to understand the utilitarian motivations and barriers of customers to a ‘phygital interaction’ with a shop assistant around a screen. It analyses the literature on utilitarian shopping motivations on different channels and implements a quantitative projective methodology. The results reveal three groups of variables, related to the Person, the Object and the Situation (P.O.S.) involved in the phygital interaction. These findings constitute a first theoretical and practical step towards the understanding of this phenomenon. | ||
| 690 | _aphygital interaction | ||
| 690 | _aomnichannel | ||
| 690 | _ascreen sharing | ||
| 690 | _autilitarian motivations | ||
| 690 | _ashopping journey | ||
| 690 | _aphygital interaction | ||
| 690 | _aomnichannel | ||
| 690 | _ascreen sharing | ||
| 690 | _autilitarian motivations | ||
| 690 | _ashopping journey | ||
| 786 | 0 | _nRecherches en Sciences de Gestion | o 150 | 3 | 2022-09-22 | p. 113-139 | 2259-6372 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2022-3-page-113?lang=en&redirect-ssocas=7080 |
| 999 |
_c547861 _d547861 |
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