| 000 | 01534cam a2200289 4500500 | ||
|---|---|---|---|
| 005 | 20250121115028.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aMbiadjo Fandio, Faustine Mimosette _eauthor |
| 700 | 1 | 0 |
_a Kamgang Gouanlong, Ingrid Nadège _eauthor |
| 245 | 0 | 0 | _aDrive shopping development opportunities in Cameroon |
| 260 | _c2023. | ||
| 500 | _a34 | ||
| 520 | _aThis research aims to identify the factors that encourage the adoption and/or resistance to the use of the new drive shopping channel. The originality of this research is due to the new context of the drive shopping. The qualitative analysis presents the adoption of the drive shopping as a process based on the understanding of digital and Internet tools, individual adaptation and the perceived value of this channel. The resistance factors relate to perceived risks and tradition. Finally, our analysis leads to the proposal of an action plan for any manager wishing to implement drive shopping in Cameroon successfully. | ||
| 690 | _aadoption | ||
| 690 | _ashopping channel | ||
| 690 | _aresistance | ||
| 690 | _abehavioural intentions | ||
| 690 | _adrive shopping | ||
| 690 | _aadoption | ||
| 690 | _ashopping channel | ||
| 690 | _aresistance | ||
| 690 | _abehavioural intentions | ||
| 690 | _adrive shopping | ||
| 786 | 0 | _nRecherches en Sciences de Gestion | o 157 | 4 | 2023-09-28 | p. 65-92 | 2259-6372 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2023-4-page-65?lang=en&redirect-ssocas=7080 |
| 999 |
_c548011 _d548011 |
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