000			02034cam a2200277zu 4500
001			88934563
003			FRCYB88934563
005			20250107183302.0
006			m o d
007			cr un
008			250107s2020 fr | o|||||0|0|||eng d
020			_a9781529738018
035			_aFRCYB88934563
040			_aFR-PaCSA _ben _c _erda
100	1		_aTuten, Tracy L.
245	0	1	_aSocial Media Marketing _c['Tuten, Tracy L.']
264		1	_bSAGE Publications _c2020
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aTuten, Tracy L.
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/88934563 _qtext/html _a
520			_a**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
999			_c54910 _d54910