000			01796cam a2200337 4500500
005			20250121115509.0
041			_afre
042			_adc
100	1	0	_aMichel, Marion _eauthor
700	1	0	_a Carey-Libbrecht, Liz _eauthor
245	0	0	_aSelling without being a sell-out
260			_c2022.
500			_a79
520			_aThe growing use of social media has enabled new forms of prescription whereby an individual entrepreneur, called “influencer” or “content creator”, can be recruited by a business to pitch a product to their audience on their profile. The promotion of environmental practices also involves such practices of prescription and can be a source of tension. Using quantitative web scraping methods as well as qualitative methods, the author examines the forms of eco-responsible prescription present on social media. Although content creators distance themselves from commercial considerations through their discourse, and emphasize the alternative nature of their activity, their practices stem from the business world and are rooted in commercial relations—of cooperation, competition and pricing requirements—with the other actors present on social media.
690			_asocial media
690			_aeco-responsibility
690			_aauthenticity
690			_adigital identity
690			_aprescription
690			_aecology
690			_amarket intermediation
690			_asocial media
690			_aeco-responsibility
690			_aauthenticity
690			_adigital identity
690			_aprescription
690			_aecology
690			_amarket intermediation
786	0		_nRéseaux | o 234 | 4 | 2022-08-30 | p. 95-125 | 0751-7971
856	4	1	_uhttps://shs.cairn.info/journal-reseaux-2022-4-page-95?lang=en&redirect-ssocas=7080
999			_c549170 _d549170