000			01672cam a2200217 4500500
005			20250121135133.0
041			_afre
042			_adc
100	1	0	_aFaye, Abdou Karim _eauthor
245	0	0	_aHealth consumption behavior (HCB) in the African context: The theoretical contributions and marketing implications of an integrative model applied to vaccination against COVID-19
260			_c2024.
500			_a91
520			_aThe COVID-19 pandemic has been the subject of much research in the social sciences. Our research in management science, particularly in the marketing of health behaviors (social marketing), falls within this framework. Its aim is to identify and analyze the factors that make people reluctant to be vaccinated against COVID-19. Starting with a wide review of the literature on previous qualitative studies and a review of the literature on behavioral theories of health, nine variables were selected and tested through a quantitative study, using PLS structural equation modeling to process the data. In light of the results obtained, we adopt an integrative model in which vaccine hesitancy is explained by contextual variables related to the vaccine, but also individual or group variables. The data obtained also made it possible to demonstrate a moderate mediation relationship.
690			_asocial marketing
690			_ahealth behavior
690			_aCOVID-19
690			_aPLS
690			_avaccine hesitancy
786	0		_nLa Revue des Sciences de Gestion | o 324 | 5 | 2024-02-22 | p. 67-82 | 1160-7742
856	4	1	_uhttps://shs.cairn.info/journal-revue-des-sciences-de-gestion-2023-5-page-67?lang=en&redirect-ssocas=7080
999			_c577764 _d577764