| 000 | 01800cam a2200289zu 4500 | ||
|---|---|---|---|
| 001 | 10173423 | ||
| 003 | FRCYB10173423 | ||
| 005 | 20250107203528.0 | ||
| 006 | m o d | ||
| 007 | cr un | ||
| 008 | 250107s2007 fr | o|||||0|0|||eng d | ||
| 020 | _a9780749445751 | ||
| 035 | _aFRCYB10173423 | ||
| 040 |
_aFR-PaCSA _ben _c _erda |
||
| 100 | 1 | _aGottschalk, Bernd | |
| 245 | 0 | 1 |
_aMastering Automotive Challenges _c['Gottschalk, Bernd', 'Kalmbach, Ralf'] |
| 264 | 1 |
_bKogan Page _c2007 |
|
| 300 | _a p. | ||
| 336 |
_btxt _2rdacontent |
||
| 337 |
_bc _2rdamdedia |
||
| 338 |
_bc _2rdacarrier |
||
| 650 | 0 | _a | |
| 700 | 0 | _aGottschalk, Bernd | |
| 700 | 0 | _aKalmbach, Ralf | |
| 856 | 4 | 0 |
_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10173423 _qtext/html _a |
| 520 | _aThis outstanding book charts the growth and achievement of dominance of one of the world’s most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors. Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented. This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world’s great industrial success stories. | ||
| 999 |
_c58051 _d58051 |
||