| 000 | 02404cam a2200229 4500500 | ||
|---|---|---|---|
| 005 | 20250121142922.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aRenaud, Lise _eauthor |
| 700 | 1 | 0 |
_a Caron-Bouchard, Monique _eauthor |
| 245 | 0 | 0 | _aThe Impact of Websites in a Health Promotion Campaign: The 5/30 Health Challenge |
| 260 | _c2010. | ||
| 500 | _a26 | ||
| 520 | _aIn 2005, a 12-week health promotion campaign in Québec utilized a multimedia communications strategy in which a website was used to supply information and to serve as an accompaniment to support individual engagement with the campaign. The “Défi Santé 5/30” or “5/30 Health Challenge” was intended to reinforce behaviours related to healthy eating and the regular practice of physical activity. This communications strategy offered the public the ability to personally engage in a “health challenge” by fixing objectives to attain over the course of the campaign. The campaign’s media use and impact are evaluated with the aid of a telephone survey (n = 609), discussion groups with individuals (n = 102) who had been exposed to the campaign, and discussion groups with health professionals (n = 32). The article explores underlying explanations for behavioural changes during the campaign with a focus on the role of the website. Several characteristics can potentially contribute to the development of motivation and fidelity in users: specific objectives of the website; content; architecture and usage techniques; media convergence and contribution of partners; an accompaniment approach that is at once virtual, media-based, interpersonal while also using contributions from health professionals. Non-facilitating factors are also discussed: technical and socio-cultural accessibility; ethics and constraints related to the participation of health professionals. The “Défi Santé 5/30” has demonstrated that a website utilizing virtual, media-based, interpersonal and technical accompaniment can contribute to behavioural change. | ||
| 690 | _ainternet | ||
| 690 | _ainterpersonal and technical support | ||
| 690 | _ahealth promotion | ||
| 690 | _amultimedia campaign | ||
| 690 | _avirtual | ||
| 786 | 0 | _nSanté Publique | Special issue | HS | 2010-02-16 | p. 89-103 | 0995-3914 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-sante-publique-2009-HS2-page-89?lang=en&redirect-ssocas=7080 |
| 999 |
_c585758 _d585758 |
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