000 00604cam a2200157 4500500
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041 _afre
042 _adc
100 1 0 _aPecolo, Agnès
_eauthor
700 1 0 _a Bahuaud, Myriam
_eauthor
245 0 0 _aThe “Playful” Adult in the World of Advertising: Between Inversion, Regression, and an Overlapping of Generations
260 _c2017.
500 _a37
786 0 _nSociétés & Représentations | o 43 | 1 | 2017-05-04 | p. 213-229 | 1262-2966
856 4 1 _uhttps://shs.cairn.info/journal-societes-et-representations-2017-1-page-213?lang=en&redirect-ssocas=7080
999 _c586063
_d586063