000			01529cam a2200241 4500500
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041			_afre
042			_adc
100	1	0	_aSchmit, Virgile _eauthor
700	1	0	_a Baccino, Thierry _eauthor
245	0	0	_aThe online-word-of-mouth: research perspectives on multicriteria rating
260			_c2018.
500			_a12
520			_aOnline word-of-mouth has spread on almost every e-commerce website. While most of them use a global rating allowing consumers to judge any product, some introduced a multi criteria rating system on product features and linked services. Many researches in the field of multi criteria decision making has been focused on software and mathematical models, and not on the cognitive psychology aspect, especially in the field of e-commerce. We propose a state of art on three axes: (1) the role of trust in the purchase decision making process, (2) the electronic word-of-mouth with rating systems, and (3) problematic from a cognitive psychology point of view using the multi criteria rating. We present various research prospects on theoretical and practical level.
690			_aself-depletion
690			_amulti criteria decision making
690			_aInternet consumer behavior
690			_apurchase intention
690			_aonline word-of-mouth
690			_atrust
786	0		_nLe travail humain | 81 | 3 | 2018-10-01 | p. 227-246 | 0041-1868
856	4	1	_uhttps://shs.cairn.info/journal-le-travail-humain-2018-3-page-227?lang=en&redirect-ssocas=7080
999			_c590342 _d590342