000			01796cam a2200301 4500500
005			20250121201515.0
041			_afre
042			_adc
100	1	0	_aD'Ercole, Maria Cecilia _eauthor
245	0	0	_aKnowing How to Sell. Sales Practices in Classical Greece: Between Visibility, Aesthetics and Performance
260			_c2023.
500			_a29
520			_aThrough the analysis of the vocabulary of sale in classical Greece, this article aims to point out the extent to which trade involved certain conceptual categories (showing, disposing) and certain skills that come under the heading of performance within the framework of specific spaces: such as the deigma in the port, and the temporary installations known as skenai in the agora. The accumulation and spatial arrangement of things influence the perception of goods as well as the behaviour of buyers. The ephemeral nature of the installations and exhibitions puts the emphasis on performance and representation on the part of both the sellers and their customers. Merchant spaces thus show a contiguity with several other knowledges and skills of the city: from the art of commerce to rhetoric and theatricality. They are thus the places where a public image and social respectability are built.
690			_adeigma
690			_aperformance
690			_askene
690			_asale
690			_aaesthetic perception
690			_areputation
690			_adeigma
690			_aperformance
690			_askene
690			_asale
690			_aaesthetic perception
690			_areputation
786	0		_nDialogues d’histoire ancienne | S 27 | S27 | 2023-10-12 | p. 149-166 | 0755-7256
856	4	1	_uhttps://shs.cairn.info/journal-dialogues-d-histoire-ancienne-2023-S27-page-149?lang=en&redirect-ssocas=7080
999			_c675905 _d675905