000 01771cam a2200229 4500500
005 20250121204101.0
041 _afre
042 _adc
100 1 0 _aDamay, Coralie
_eauthor
700 1 0 _a Ulrich, Isabelle
_eauthor
700 1 0 _a Loussaïef, Leïla
_eauthor
245 0 0 _aWhat’s the value of a piece of clothing I don’t own? The components of value in sharing and rental practices
260 _c2020.
500 _a31
520 _aNew types of sharing and rental practices have developed in the past few years, allowing access to products without ownership. This leads to a major shift in the relationship with objects and the perception of their value. The purpose of this study is to apply the concept of perceived value in the context of clothes sharing and rental practices, in order to capture the different dimensions of value (benefits and sacrifices) and understand how its perception differs among these non-possession practices. A qualitative approach, based on individual interviews conducted with twenty-seven women and five interviews with experts, allowed us to explore the perceived value of sharing practices in the realm of fashion. Results reveal five types of benefit and four types of sacrifice with their distinct facets, enriching the framework of perceived consumption value and leading to managerial recommendations for access and sharing models in fashion and other product types.
690 _aauthenticity
690 _acommodification process
690 _aconnoisseurship
690 _agastronomic and Bacchic brotherhoods
786 0 _nDécisions Marketing | o 100 | 4 | 2020-12-25 | p. 53-77 | 0779-7389
856 4 1 _uhttps://shs.cairn.info/journal-decisions-marketing-2020-4-page-53?lang=en&redirect-ssocas=7080
999 _c683798
_d683798