| 000 | 01468cam a2200253 4500500 | ||
|---|---|---|---|
| 005 | 20250122192045.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aRenaud, Lise _eauthor |
| 245 | 0 | 0 | _aMetaphoric Representations of Transmedia: A Semiotic Analysis of the Orange Transmedia Lab’s Discourse |
| 260 | _c2015. | ||
| 500 | _a3 | ||
| 520 | _aIn the context of a discursive infatuation with transmedia, this article encourages us to deconstruct the representations on which transmedia promotion is based. The semantic confusion around this term seems to be an advantage for its own publicity. It allows transmedia to be perceived as an innovative and creative phenomenon. The analysis of its figuration in articles published on the website of the Orange Transmedia Lab led the author to identify three figurative recurrences (fragmentation, immersion, and participation) that can be seen as a way to sublimate transmedia uses and writings while justifying industrial strategies. | ||
| 690 | _asemiotics | ||
| 690 | _aindustrial strategies | ||
| 690 | _aTransmedia | ||
| 690 | _amedia uses | ||
| 690 | _arepresentation | ||
| 690 | _afigures | ||
| 690 | _awritings | ||
| 690 | _adiscourse | ||
| 786 | 0 | _nLes Enjeux de l’information et de la communication | o 15/2 | 2 | 2015-08-02 | p. 63-72 | 1778-4239 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2014-2-page-63?lang=en&redirect-ssocas=7080 |
| 999 |
_c715070 _d715070 |
||