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| 005 | 20250122224507.0 | ||
| 041 | _afre | ||
| 042 | _adc | ||
| 100 | 1 | 0 |
_aSécail, Claire _eauthor |
| 245 | 0 | 0 | _aStrategies, (re)shaping and diffusion of negativity in the rallies of the 2017 French presidential election |
| 260 | _c2021. | ||
| 500 | _a9 | ||
| 520 | _aTaking place in a climate of tension, the 2017 French presidential election has been marked in history by its negative tone. Some candidates saw the opportunity to be particularly offensive by denigrating one or more competitors; others, by contrast, sought to (re)shape negative effects, while nonetheless mobilizing the same codes of negative effervescence. Based on a field observation of the main candidates’ rallies and an analysis of complementary sources (archives of campaign accounts, press reports), this article studies negativity as a strategy within the mechanism of rallies. The aim is to combine the discursive dimension of negativity, through the identification of certain argumentative processes, and its ethnographic dimension, in order to understand how the production and diffusion of these processes works in a given social environment. | ||
| 690 | _apolitical rally | ||
| 690 | _anegativity | ||
| 690 | _apolitical communication | ||
| 690 | _amobilization | ||
| 690 | _apresidential election | ||
| 690 | _apolitical campaign | ||
| 690 | _aaudiences | ||
| 690 | _apolitical rally | ||
| 690 | _anegativity | ||
| 690 | _apolitical communication | ||
| 690 | _amobilization | ||
| 690 | _apresidential election | ||
| 690 | _apolitical campaign | ||
| 690 | _aaudiences | ||
| 786 | 0 | _nQuestions de communication | o 38 | 2 | 2021-07-26 | p. 73-100 | 1633-5961 | |
| 856 | 4 | 1 | _uhttps://shs.cairn.info/journal-questions-de-communication-2020-2-page-73?lang=en&redirect-ssocas=7080 |
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