000			01874cam a2200301zu 4500
001			10045150
003			FRCYB10045150
005			20250108084425.0
006			m o d
007			cr un
008			250108s2001 fr | o|||||0|0|||eng d
020			_a9780471497424
035			_aFRCYB10045150
040			_aFR-PaCSA _ben _c _erda
100	1		_aGoodchild, John
245	0	1	_aBrands _bVisions and Values _c['Goodchild, John', 'Callow, Clive', 'Knowles, Jonathan']
264		1	_bJohn Wiley & Sons _c2001
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aGoodchild, John
700	0		_aCallow, Clive
700	0		_aKnowles, Jonathan
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10045150 _qtext/html _a
520			_aIn the past the value of any company lay principally in its tangible assets, such as stock, plant and property. Over recent years this has changed considerably and a large proportion of the market capitalisation of any company is now likely to consist of intangible assets, such as its brand name. The value of names like Coca Cola, Microsoft, BMW and IBM is immense. However, although analysts and accountants are aware of the value of brands, many company managers still underestimate the importance of their brand. Careful management of a company's brand and reputation has become essential to its success. It takes time and effort to build a successful brand but this can become tarnished in days, with consequential damage to the value of the company. Brands: Visions and Values features contributions from leading experts on brands, ranging from the image that brands convey to their valuation. This book is a clear and informative look at the importance of brands to corporations and their investors.
999			_c80189 _d80189