000			01876cam a2200289zu 4500
001			10050755
003			FRCYB10050755
005			20250108084530.0
006			m o d
007			cr un
008			250108s1999 fr | o|||||0|0|||eng d
020			_a9780471987819
035			_aFRCYB10050755
040			_aFR-PaCSA _ben _c _erda
100	1		_aAntonides, Gerrit
245	0	1	_aCases in Consumer Behaviour _c['Antonides, Gerrit', 'van Raaij, W. Fred']
264		1	_bJohn Wiley & Sons _c1999
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aAntonides, Gerrit
700	0		_avan Raaij, W. Fred
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10050755 _qtext/html _a
520			_aCases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.
999			_c80282 _d80282