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| 100 | 1 | _aPhilippe, Robert-Demontrond | |
| 245 | 0 | 1 |
_aMarketing mémoriel _battraits et dangers du phénomène nostalgique _c['Philippe, Robert-Demontrond', 'Boulbry, Gaëlle'] |
| 264 | 1 |
_bGestion 2000 _c2003 |
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| 300 | _a p. | ||
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| 700 | 0 | _aPhilippe, Robert-Demontrond | |
| 700 | 0 | _aBoulbry, Gaëlle | |
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_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10060307 _qtext/html _a |
| 520 | _aCet article est extrait de la revue Gestion 2000 Volume 20 - numéro 2 - 2003 | ||
| 999 |
_c80534 _d80534 |
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