000			01474cam a2200277zu 4500
001			10075122
003			FRCYB10075122
005			20250108085146.0
006			m o d
007			cr un
008			250108s2004 fr | o|||||0|0|||eng d
020			_a9781576601815
035			_aFRCYB10075122
040			_aFR-PaCSA _ben _c _erda
100	1		_aLaermer, Richard
245	0	1	_aFull Frontal PR _bGetting People Talking about You, Your Business, or Your Product _c['Laermer, Richard']
264		1	_bBloomberg Press _c2004
300			_a p.
336			_btxt _2rdacontent
337			_bc _2rdamdedia
338			_bc _2rdacarrier
650		0	_a
700	0		_aLaermer, Richard
856	4	0	_2Cyberlibris _uhttps://international.scholarvox.com/netsen/book/10075122 _qtext/html _a
520			_aFor years, Richard Laermer has shown small businesses how to build buzz and get media coverage. Now he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, he shows how to hone the pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If a business is looking to raise its profile and reach new customers, then this acclaimed book will help it break through the clutter and into the center of attention.
999			_c80854 _d80854