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This research explores how gamification in upcycling vlogs can encourage green entrepreneurial intention. Combining the theory of planned behavior and the theory of social impact, the study analyzes the effects of gamification on the determinants of green entrepreneurial intention. An online questionnaire, distributed to young adults active on social media, is used to analyze the behavioral determinants and moderating effect of gamification. This research highlights the potential of gamified digital formats as levers for social innovation, and offers recommendations for actors in the ecological transition.