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Based on his knowledge and methods, the social psychology researcher, can knowingly modify the individuals’ attitudes and behaviors and, in this way, alter a relationship between the Ego and the object (Moscovici, 1984). This text questions the characteristics of the researcher’ goals and strategies set up to meet these objectives. If goals seek to intentionally produce a social modification, one must analyze the justification, or the social utility. To represent this, we looked at social representations of economic growth and decline where we reached unexpected results.