Brand Building and Communication Power Strategies for the 21st Century ['Cates, Christopher', 'Hack, Becki', 'Schultz, Don']
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TexteÉditeur : APQC American Productivity & Quality Center 1999Description : pType de contenu : - 9781928593126
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Discover best practices in creating a memorable brand identity, communicating that identity to external and internal audiences, and measuring the results of various branding activities in Brand Building and Communication: Power Strategies for the 21st Century.
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