Responsible leadership: A dual alignment between CSR values and commitment

Pourquier, Catherine

Responsible leadership: A dual alignment between CSR values and commitment - 2020.


19

The literature has shown that CSR influences the leadership of an organization. Our aim in this study is to go further by showing that there is an interdependence between the position of a responsible leader and an organization’s CSR strategy. The authors propose a new definition of responsible leadership based on a dual alignment: alignment of the organization’s and the leader’s CSR values on the one hand; and alignment of the organization’s and the leader’s CSR commitments on the other. To do this, they rely on a qualitative exploratory study conducted in two companies known to have been among the pioneers of CSR in France, Danone and Essilor, as well as the chairman of the Grameen Danone Bank, the Nobel Prize winner Muhammad Yunus. On the basis of twenty-five interviews whose content is analyzed through N’vivo, they show how responsible leadership can be characterized in relation to the organization’s culture and commitments.

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