The effects of tourist m-services on a city’s value proposition
Rivière, Arnaud
The effects of tourist m-services on a city’s value proposition - 2017.
37
In an increasingly competitive environment between tourist destinations, more and more French cities intend to enrich their value proposition by introducing tourist mobile services (m-services). In order to analyze the effects of these m-services, the approach adopted in this article consists of transposing the perceived value framework to a city context, by means of a qualitative study carried out with twenty-eight French tourists. In contrast both to the growing enthusiasm that tourist destinations have for m-services and to academic considerations related to tourist marketing, the results challenge in part the ability of tourist m-services to increase the city’s value proposition, as perceived by tourists during the pre-travel stage.
The effects of tourist m-services on a city’s value proposition - 2017.
37
In an increasingly competitive environment between tourist destinations, more and more French cities intend to enrich their value proposition by introducing tourist mobile services (m-services). In order to analyze the effects of these m-services, the approach adopted in this article consists of transposing the perceived value framework to a city context, by means of a qualitative study carried out with twenty-eight French tourists. In contrast both to the growing enthusiasm that tourist destinations have for m-services and to academic considerations related to tourist marketing, the results challenge in part the ability of tourist m-services to increase the city’s value proposition, as perceived by tourists during the pre-travel stage.
Réseaux sociaux